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My Fitness Company, LLC (MFC) helps individuals attain their fitness goals by providing them with accurate caloric and heart rate information to use in their training.
History
Annette Jonker founded MFC four years after taking up the sport of triathlon. As a self-coached athlete, Annette went from figuring out where to rack her bike in a sprint triathlon to an impressive performance in her first Iron-distance triathlon in 2007. Her interest in coaching as well as her own quest for self-improvement subsequently led her to HeartZones® training and New Leaf® metabolic testing.
Annette's experience in the business world taught her an important axiom: how can you measure improvement if you have nothing to measure it against? This is why MFC's core mission revolves around giving athletes not only concrete numbers that show them where they are right now, but also the tools they need to assess where they want to be and how to get there.
What's in a name?
We believe that providing guidance and encouragement through training plans is only one step in the process of achieving fitness. The second step is for individuals to take ownership of their fitness level and desire to improve it. While most individuals have a sense of their own fitness level, we provide clients an accurate measure of their fitness which they can then use to measure progress. In addition we want our clients to make every workout count towards their fitness goals. We do that by accurately identifying their heart rate zones and developing individualized training plans accordingly.
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